{"title":"Hair Care","description":"","products":[{"product_id":"nourish-strengthen-shampoo","title":"Nourish \u0026 Strengthen Shampoo","description":"\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eTurn the Tide on Damage. Unlock Stronger, Healthier Hair.\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eGive your hair the ultimate structural reboot. Our \u003cb\u003eNourish \u0026amp; Strengthen Shampoo\u003c\/b\u003e is a fortifying, nutrient-dense cleanser engineered to repair weak strands, halt breakage, and restore vibrant shine from the very first wash. It gently lifts away oil, product buildup, and pollution from your scalp without stripping away the essential oils your hair needs to thrive.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eInfused with plant-based proteins and deep hydrators, this salon-quality formula penetrates the hair shaft to rebuild weak bonds caused by heat styling, coloring, and environmental stress. The result? Hair that feels noticeably thicker, incredibly resilient, and beautifully soft to the touch.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eWhy Your Hair Will Love It:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eReduces Breakage \u0026amp; Split Ends:\u003c\/b\u003e Strengthens the internal structure of individual hair strands to prevent snapping and shedding.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eGentle, Non-Stripping Cleanse:\u003c\/b\u003e Effectively purifies the scalp while maintaining optimal moisture levels.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eBoosts Elasticity \u0026amp; Shine:\u003c\/b\u003e Infuses dry, brittle hair with vital nutrients for a smooth, high-shine, and bounce-back finish.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eColor-Safe Formula:\u003c\/b\u003e Cleanses without fading your professional color or chemical treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eThe Ingredient Powerhouses:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eHydrolyzed Plant Keratin:\u003c\/b\u003e Fills in microscopic gaps along the damaged hair cuticle, instantly reinforcing structural integrity and smoothing frizz.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eBiotin (Vitamin B7):\u003c\/b\u003e Stimulates healthy follicle growth, improves hair thickness, and adds a natural, full-bodied volume.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eArgan \u0026amp; Jojoba Oils:\u003c\/b\u003e Deliver target-specific hydration to dehydrated ends, creating a smooth, velvety texture without weighing roots down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eHow to Use:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eApply a quarter-sized amount to wet hair. Focus primarily on the scalp, massaging gently with your fingertips for 60 seconds to stimulate blood flow and create a rich, creamy lather. Work the lather down through your mid-lengths to ends, then rinse thoroughly with lukewarm water. For optimal structural repair, follow with our Nourish \u0026amp; Strengthen Conditioner.\u003c\/p\u003e","brand":"NovaTegix","offers":[{"title":"Default Title","offer_id":50148072456431,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9603\/6847\/files\/Haircare_1.jpg?v=1783522607"},{"product_id":"intense-repair-hair-mask","title":"Intense Repair Hair Mask","description":"\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eThe Ultimate 10-Minute Hair Resurrection\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eHit the reset button on dry, over-processed, and stressed-out strands. Our \u003cb\u003eIntense Repair Hair Mask\u003c\/b\u003e is a professional-grade, deeply conditioning treatment engineered to rescue severely damaged hair. It acts as a rich, velvety blanket of nutrition that penetrates deep into the hair cuticle, restoring elasticity, sealing split ends, and erasing the visible signs of heat styling and chemical treatments.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhether your hair is suffering from bleaching, daily flat-ironing, or environmental depletion, this intensive weekly ritual transforms brittle, straw-like textures into a canvas of liquid silk. It delivers maximum manageability, high-gloss shine, and unbelievable softness without leaving your hair feeling heavy or weighed down.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eWhy It’s a Haircare Necessity:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eDeep Structural Repair:\u003c\/b\u003e Targets and mends frayed hair cuticles to dramatically reduce snapping, shedding, and breakage.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eInstant Hyper-Hydration:\u003c\/b\u003e Floods parched strands with concentrated moisture, completely eliminating stubborn frizz and static.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eRevives Softness \u0026amp; Shine:\u003c\/b\u003e Restores a glossy, mirror-like reflection and a velvety, touchable texture to dull hair.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eSaves Split Ends:\u003c\/b\u003e Smooths down damaged tips, keeping your hair looking freshly trimmed and polished between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eThe Deep-Reconstruction Ingredients:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eShea \u0026amp; Murumuru Butters:\u003c\/b\u003e Ultra-rich, deeply penetrating plant emollients that lock vital moisture into the hair shaft and restore natural flexibility.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eHydrolyzed Wheat Protein:\u003c\/b\u003e Easily absorbs into the porous, damaged sections of the hair fiber to reinforce its internal strength and density.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cb\u003eVitamin B5 (Panthenol):\u003c\/b\u003e Coats the hair strand to add a protective, weightless shield that seals in hydration and amplifies brilliant shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cb\u003eHow to Use Your Treatment:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAfter shampooing, squeeze out excess water from your hair. Apply a generous amount of the mask from mid-lengths to ends, distributing it evenly with your fingers or a wide-tooth comb. Leave it on for \u003cb\u003e5 to 10 minutes\u003c\/b\u003e to allow the nutrients to fully absorb. Rinse thoroughly with cool water to seal the hair cuticle. Use 1–2 times a week in place of your standard conditioner.\u003c\/p\u003e","brand":"NovaTegix","offers":[{"title":"Default Title","offer_id":50148108370159,"sku":null,"price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9603\/6847\/files\/Haircare_2.jpg?v=1783522950"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9603\/6847\/collections\/Hair_care_2.jpg?v=1783518745","url":"https:\/\/www.novategix.com\/collections\/hair-care.oembed","provider":"NovaTegix Beauty","version":"1.0","type":"link"}